Mega-Industry Apple strikes new chord with Semetric

Apple Buys Another Company for Music Analytics

Apple Inc. has struck a new chord with British music analytics to further optimize the music industry with iTunes and consumers. In January, Apple acquired British startup Semetric, the company behind the Musicmetric analytics platform. This new service garners data from all over the web for mentions of artists and albums, as well as the tracking of sales in digital consumption, giving significant data to Apple in what’s hot, and what’s not.

This is a compelling purchase for Apple, especially when rumored to be launching its Beats Music (Apple’s biggest acquisition bought in May 2014) streaming platform later this year on iTunes. With their 13-14 percent decline in iTune sales worldwide, the company is hoping to escalate their music industry with the help of Semetric.

“The addition of Beats will make our music lineup even better…,” Apple SVP and iTunes head Eddy Cue said in a May press release. “The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.”

So BearingNews asked students:

Is Apple monopolizing the music industry? Will they be able to outpace their competitors and truly exemplify consumer’s needs?

[TS-VCSC-Content-Flip flip_style=”style2″ flip_effect_style1=”horizontal” flip_effect_style2=”ts-flip-right” flip_effect_speed=”medium” flip_size_auto=”true” flip_size=”200″ front_html=”false” back_html=”false” read_more_link=”false” read_more_txt=”Read More” read_more_target=”_parent” front_icon_replace=”true” front_image=”270795″ front_image_full=”true” front_icon_size=”70″ flip_border_thick=”1″ front_icon_frame_thick=”1″ front_padding=”false” front_icon_padding=”0″ front_icon_color=”#cccccc” front_icon_frame_color=”#000000″ front_color=”#000000″ front_color_title=”#000000″ front_background=”#ffffff” flip_border_color_front=”#000000″ back_color=”#000000″ back_color_title=”#000000″ back_background=”#ffffff” flip_border_color_back=”#000000″ read_more_color=”#000000″ read_more_background=”#dddddd” animations=”false” margin_top=”0″ margin_bottom=”0″ front_title=”Jenny Allen, freshman” flip_border_type=”solid” front_icon_frame_type=”solid” back_content=”“Majority of people have iPhones with iTunes radio. It has become more of an advertisement for Apple.“”]

[TS-VCSC-Content-Flip flip_style=”style2″ flip_effect_style1=”horizontal” flip_effect_style2=”ts-flip-right” flip_effect_speed=”medium” flip_size_auto=”true” flip_size=”200″ front_title=”Madison Wright, sophomore” front_html=”false” back_html=”false” read_more_link=”false” read_more_txt=”Read More” read_more_target=”_parent” front_icon_replace=”true” front_image=”270796″ front_image_full=”true” front_icon_size=”70″ flip_border_type=”solid” flip_border_thick=”1″ front_icon_frame_type=”solid” front_icon_frame_thick=”1″ front_padding=”false” front_icon_padding=”0″ front_icon_color=”#cccccc” front_icon_frame_color=”#000000″ front_color=”#000000″ front_color_title=”#000000″ front_background=”#ffffff” flip_border_color_front=”#000000″ back_color=”#000000″ back_color_title=”#000000″ back_background=”#ffffff” flip_border_color_back=”#000000″ read_more_color=”#000000″ read_more_background=”#dddddd” animations=”false” margin_top=”0″ margin_bottom=”0″ back_content=”“Not really, I don’t listen to iTunes at all, mostly Pandora.“”]

[TS-VCSC-Content-Flip flip_style=”style2″ flip_effect_style1=”horizontal” flip_effect_style2=”ts-flip-right” flip_effect_speed=”medium” flip_size_auto=”true” flip_size=”200″ front_title=”Brandon Tobin, junior” front_html=”false” back_html=”false” read_more_link=”false” read_more_txt=”Read More” read_more_target=”_parent” front_icon_replace=”true” front_image=”270797″ front_image_full=”true” front_icon_size=”70″ flip_border_type=”solid” flip_border_thick=”1″ front_icon_frame_type=”solid” front_icon_frame_thick=”1″ front_padding=”false” front_icon_padding=”0″ front_icon_color=”#cccccc” front_icon_frame_color=”#000000″ front_color=”#000000″ front_color_title=”#000000″ front_background=”#ffffff” flip_border_color_front=”#000000″ back_color=”#000000″ back_color_title=”#000000″ back_background=”#ffffff” flip_border_color_back=”#000000″ read_more_color=”#000000″ read_more_background=”#dddddd” animations=”false” margin_top=”0″ margin_bottom=”0″ back_content=”“Yes, because they sell more music than other competitors such as Spotify and Pandora.“”]

[TS-VCSC-Content-Flip flip_style=”style2″ flip_effect_style1=”horizontal” flip_effect_style2=”ts-flip-right” flip_effect_speed=”medium” flip_size_auto=”true” flip_size=”200″ front_title=”Michele Yang, senior” front_html=”false” back_html=”false” read_more_link=”false” read_more_txt=”Read More” read_more_target=”_parent” front_icon_replace=”true” front_image=”270798″ front_image_full=”true” front_icon_size=”70″ flip_border_type=”solid” flip_border_thick=”1″ front_icon_frame_type=”solid” front_icon_frame_thick=”1″ front_padding=”false” front_icon_padding=”0″ front_icon_color=”#cccccc” front_icon_frame_color=”#000000″ front_color=”#000000″ front_color_title=”#000000″ front_background=”#ffffff” flip_border_color_front=”#000000″ back_color=”#000000″ back_color_title=”#000000″ back_background=”#ffffff” flip_border_color_back=”#000000″ read_more_color=”#000000″ read_more_background=”#dddddd” animations=”false” margin_top=”0″ margin_bottom=”0″ back_content=”“No, although they sell music, they don’t control the creative licenses.“”]

By Elinor Stanley & Joy Park
What do you think? Is Apple monopolizing the music industry?

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